The term, The Great Decoupling has really been catching on over the past couple of weeks. It is being used to describe what we are seeing with impressions and clicks moving further and further apart since AI Overviews has become more of the norm in the Google Search results.... →
It's been almost ten days since I last reported on a Google search ranking update. Well, I had to stop the streak and cover what I've seen over the last 24 hours or so. It appears that the volatility in ranking positions in Google search results is shifting more than the norm.... →
Google is testing a new design for its sponsored search ads in the Google Search results. These have horizontal lines that are darkened or filled halfway through, alternating from left to right and right to left every other ad.... →
There has been a lot, I mean, a lot, of chatter around if one should add an LLMs.txt to their website. Many are starting to add it while others have not added it yet. Well, John Mueller of Google chimed in and wrote on Bluesky, "FWIW no AI system currently uses llms.txt."... →
Google has rolled out a new feature to automate the process of updating your inventory with Google Merchant Center. It is called Website-reported Autofeeds and it uses Google Tag Manager tag implemented in your site to manage this.... →
Microsoft is testing new hover effects and styles in the Bing Search results. Specifically, when you hover over the URL of a snippet, it will bold and underline the result. And then on related searches, Bing is using a blue and orangish styled background color.... →
